India’s millennial population of 400 million is the largest in the world and is armed with around $180 billion in spending power and, with the smartphone adaption and widespread availability of mobile broad band infrastructure, it will become a disruptive force faster than most businesses expect.
Millions of women looking out for business opportunity that offers income, recognition and above all a sense of individual identity.
Millions of educated unemployed/under-employed young people who are entrepreneurially inclined.
Nutritional supplements, beauty and personal care products have been registering YOY double digit growth.
Growing economy with strong macro-economic indicators, supported by high local consumption.
Stable, democratically elected government which encourages entry of international corporations.
Low penetration of organized retail.